I am Luca, the face behind UP!. I am a father in permanent training, friend of too many friends, an aging adult with juvenile symptoms. When alone, I put on my headphones and dance like nobody's watching, but also like someone is watching. I love cooking dinner for guests until they start messing with my dishwasher.
I am also a certified coach and an NVC trainer. I founded UP! because corporate life was important until it stopped being such. Because sometimes taking risks is the safest thing to do. And because the longing to investigate human behaviours became compelling. From here, supporting people with their self-introspection, was the most logical step to take.
UP! is a coaching agency. At UP! the client is the explorer with the intention to grow, and the coach is the guide serving the intention. Together they go beyond what’s right and wrong, inspect different perspectives, and discover new abilities. They co-create a space in which it is possible to observe with curiosity and without prejudice. From here, ultimately, every life choice will become life serving.
The UP! way is more than a call to positivism. In fact it implies acknowledging adversity too. It is an exhortation to accountability, a request to (self)compassion, and an invitation to wisdom. UP! evokes the audacity in all of us, and thus our determination to choose consciously and the perseverance to live harmoniously.